August 18, 2016 News, Photos

Tide Returns To NASCAR At Bojangles’ Southern 500

The iconic Tide car driven by some of NASCAR’s legendary drivers, including Darrell Waltrip, Ricky Rudd and Ricky Craven, is returning to the track for the Bojangles’ Southern 500 at Darlington Raceway. Tide and Joe Gibbs Racing announced they will bring back one of the most iconic brands in the history of NASCAR with Matt Kenseth behind the wheel of the unforgettable orange and yellow paint scheme to pay homage to the rich history of the Tide car. Matt Kenseth brings nearly 20 years of experience in the NASCAR Sprint Cup Series, including 38 wins and the 2003 series championship.

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“I can’t think of a better race to make their return to NASCAR than for the Southern 500. I’m looking forward to being a part of the second annual throwback weekend, and am proud to represent such an iconic brand. There have been many great moments associated with Tide and its former talented drivers; I’m honored to continue the legacy with Tide PODS at Darlington.”

– Matt Kenseth

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“With Tide celebrating its 70th anniversary as a brand, there’s no better time to return to our roots in NASCAR for the Southern 500, and introduce a new generation of fans to the powerful new Tide PODS car,” said Amy Krehbiel, Brand Manager for Tide.

Darrell Waltrip, Ricky Rudd and Ricky Craven, amassed 20 total wins from 1987 to 2006 in the iconic “Tide Ride.” Some of the most unforgettable wins that have happened include:

1989 – Waltrip’s famous victory lane dance following his Daytona 500 win
1997 – Rudd gutting out a win at the Brickyard 400
2003 – Craven capturing the closest win in the sport’s history (.002 seconds) at Darlington

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“This is a thrill for us. Not only is this a throwback paint scheme that we know the fans will be excited for, but it is with a sponsor that has a tremendous history in our sport.”

– Joe Gibbs, owner of Joe Gibbs Racing

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Matt Kenseth and the No. 20 Tide PODS Toyota Camry will debut at the Darlington Raceway track on Sunday, September 4. Tide will also serve as an associate sponsor on the remaining three Joe Gibbs Racing Toyotas of Denny Hamlin, Kyle Busch and Carl Edwards for the Labor Day weekend event. The Nos. 18, 19 and 20 will carry Tide as an associate for the following two events at Chicagoland Speedway and Richmond International Raceway. To learn more about Tide PODS, please visit Tide.com.